Wednesday, August 15, 2012

Communication Management Resources JMoman



Popular cultures are the beliefs and values at a certain place and time that are constantly changing amongst society, in layman’s terms it’s the fads of society.  The popular trends in music, celebrities, music and entertainment are just a few examples of popular culture.
            Since popular culture is always changing, businesses must understand the value in keeping up with the trends if they want to stay abreast on “What’s in and what’s out”.  Say for instance with technology constantly evolving, if cellphones never allowed its users the opportunity to surf the internet, and multitask in general there wouldn’t be this constant rush to get the better cellphone.
            My belief on popular culture is that everyone desires to have the newest and best, whether it’s computers, cellphones, clothes, shoes, music, cars, etc.  And society has a way of making these items seem more relevant than what they need to be.  Although I do enjoy the newest and better items myself, I feel that businesses take advantage of the thirst for those items that it will soon start to play itself out.  Example, when I was a teenager the new style of shoe was the Jordan’s, after a while the excitement about that shoe has changed and other shoes became more prominent, now as a parent I’m constantly reminded that the shoe has made a dramatic comeback.  However, the shoe hasn’t made any style changes or anything like that, it’s still gaining in popularity; what makes it so bad is that because it is becoming a fashion trend again the price is higher than it was previously.  This is just an example of one form of popular culture. 
            As a child I grew up watching “The Cosby Show”, this show had a great influence on the popular culture of society.  It portrayed an affluent black family in a way that hasn’t been done before.  It also addressed a few societal issues that were dealt with within the family.  This show provided a new perspective on the family structure, and despite its comedic tone, the show sometimes involved serious subjects.  The show was noted for portraying only a certain portion of the African-American population, it was praised for breaking traditional racial stereotypes, portraying African-Americans who were educated and successful. I feel that this sitcom became a symbol of what a happy family is.  And it gave inspiration to those who may not have had that family structure in their lives.

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