Popular cultures are
the beliefs and values at a certain place and time that are constantly changing
amongst society, in layman’s terms it’s the fads of society. The popular trends in music, celebrities,
music and entertainment are just a few examples of popular culture.
Since
popular culture is always changing, businesses must understand the value in
keeping up with the trends if they want to stay abreast on “What’s in and what’s
out”. Say for instance with technology
constantly evolving, if cellphones never allowed its users the opportunity to
surf the internet, and multitask in general there wouldn’t be this constant
rush to get the better cellphone.
My
belief on popular culture is that everyone desires to have the newest and best,
whether it’s computers, cellphones, clothes, shoes, music, cars, etc. And society has a way of making these items
seem more relevant than what they need to be.
Although I do enjoy the newest and better items myself, I feel that
businesses take advantage of the thirst for those items that it will soon start
to play itself out. Example, when I was
a teenager the new style of shoe was the Jordan’s, after a while the excitement
about that shoe has changed and other shoes became more prominent, now as a
parent I’m constantly reminded that the shoe has made a dramatic comeback. However, the shoe hasn’t made any style
changes or anything like that, it’s still gaining in popularity; what makes it
so bad is that because it is becoming a fashion trend again the price is higher
than it was previously. This is just an example
of one form of popular culture.
As a child I grew up watching “The
Cosby Show”, this show had a great influence on the popular culture of
society. It portrayed an affluent black
family in a way that hasn’t been done before.
It also addressed a few societal issues that were dealt with within the
family. This show provided a new
perspective on the family structure, and despite its comedic tone, the show
sometimes involved serious subjects. The
show was noted for portraying only a certain portion of the African-American
population, it was praised for breaking traditional racial stereotypes,
portraying African-Americans who were educated and successful. I feel that this
sitcom became a symbol of what a happy family is. And it gave inspiration to those who may not
have had that family structure in their lives.
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